In general, when choosing your web host, you should look at whether it has a trustworthy and reputable appearance. Good indicators for this are, for example, many years of experience in business, positive customer reviews and recommendations (on independent platforms) or a look at the imprint. Then you should find out which criteria are important for you personally and which company fulfills them in the best possible way. This involves things like the amount of domains, e-mail boxes, traffic quota, SSL certificates, virus protection, etc. and that at a reasonable price-performance ratio. Many customers also attach importance to the fact that the server locations of your web hoster are in the US or that green electricity is used. Last but not least, a reliable and competent service should be in your interest.